Undergraduate

 Course Profile
 Department of Agribusiness and Marketing

AM 1201 Management Accounting

Course No. & Title:

:

AM 1201 Management Accounting

Level & Semester

:

L-1, S-2 (July-December)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

Students will be able to work across an organization, not just in finance but also other disciplines. In addition to strong accounting fundamentals, Management Accounting teaches strategic business and management skills that will enable students to build up carriers.  

Course Learning Outcomes (CLO):

CLO 1:

Discuss management accounting concepts, functions, scope and importance of management accounting.

CLO 2:

Prepare journal, ledger, trial balance, passbook, bank statement and bank reconciliation statement

CLO 3:

Describe financial statement, income statement and balance sheet

CLO 4

Define the formulas for determining sales required to earn target net income, break-even point in units and taka, margin of safety, contribution, P/V ratio, prepare contribution and traditional income statement

CLO 5:

Analyze CVP relationship and accounting aspects of VAT

 

AM 2101 Principles of Marketing

Course No. & Title:

:

AM 2101 Principles of Marketing

Level & Semester

:

L-2, S-1 (January-June)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Develop student’s ability to analyze the marketing needs of goods and services and evaluate the range of marketing decisions that an organization must make in order to sell its products and services.

Course Learning Outcomes (CLO):

CLO 1: Define marketing and its system, process and environment

CLO 2: Explain market segmentation, targeting and positioning

CLO 3: Design marketing mix

CLO 4: Discuss the global market environment and global marketing strategy

CLO 5: Describe consumerism, environmentalism and marketing ethics

 
 

AM 2103 Agribusiness Cooperatives (Elective)

Course No. & Title:

:

AM 2103 Agribusiness Cooperatives

Level & Semester

:

L-2, S-1(January-June)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

Unlike all other types of business organizations, cooperative is a non-profit type of business organization rendering services to its all member patrons, irrespective of socioeconomic and cultural classes, rural dwellers or urban dwellers. It has separate but universal organizing, managing, financing and benefits providing principles. Economies of scale are the basis for organizing cooperative.

Course Learning Outcomes (CLO):

CLO 1:

Discuss the concepts of cooperative, its types, and welfare issues in   existing economic system

CLO 2:

Apply principles, practices, and models of cooperatives

CLO 3:

Design the organizing and financing of cooperatives

CLO 4:

Describe the functions of management.

CLO 5:

Interpret the laws of cooperatives in Bangladesh

 

AM 2201 Agricultural Marketing

Course No. & Title:

:

AM 2201 Agricultural Marketing                                                                                             

Level & Semester

:

L-2, S-2 (July-December)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Create student’s knowledge and skill on agricultural products markets, analyze farmers’ decision to choose the market, evaluate the marketing efficiency and examine the marketing cost and margin for helping the farmer to develop marketing plan.

Course Learning Outcomes (CLO):

CLO 1:

Discuss the concepts, functions, scope, other terminologies that used in agricultural marketing and their applications

CLO 2:

Evaluate market information, integration and efficiency, marketing cost and margin, marketing plan

CLO 3:

Assess the marketing system and marketing problems of agricultural input and commodities

CLO 4:

Explain Government policy and cooperatives in agricultural marketing

CLO 5:

Identify the opportunities of international agricultural marketing of farm and processed products

 

AM 2202 Agricultural Marketing

Course No. & Title:

:

AM 2202 Agricultural Marketing

Level & Semester

:

L-2, S-2 (July-December)

Number of Credit

:

01

Contact hours

:

32 hours

Rationale:

Develop student’s understanding of applying theory, analyze and assess issues and current events unfolding in agricultural markets.

Course Learning Outcomes (CLO):

CLO 1:

Analyze marketing cost, margins, price spreads, marketed and marketable surpluses

CLO 2:

Compute market integration and marketing efficiency

CLO 3:

Design export potentiality of agricultural produces and processed products

CLO 4:

Demonstrate marketing system of agricultural inputs and products

 

AM 2203 Entrepreneurship Development

Course No. & Title:

:

AM 2203 Entrepreneurship Development

Level & Semester

:

L-2, S-2 (July-December)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

Student will equip with some idea which will promote them to acquire requisite skills to be entrepreneurs and/or innovators and capable of providing consultation services to already existing businesses. This course fits well with the ambitious vision of the government, which promises to make Bangladesh a developed country by 2041.

Course Learning Outcomes (CLO):

CLO 1:

Describe characteristics and role of entrepreneur in balanced economic development

CLO 2:

Explain concept, theories and environment of entrepreneurship

CLO 3:

Analyze the innovation and entrepreneur behaviour

CLO 4: 

Describe the govt. regulations for Entrepreneurship development

 

AM 2205 Consumer Behaviour (Elective)

Course No. & Title:

:

AM 2205 Consumer Behaviour

Level & Semester

:

L-2, S-2 (July-December)

Number of Credit

:

02

Contact hours

:

32

Rationale:

This course enables students to develop marketing strategies that are consumer based and enhance customer value. Student will able to judge the consumers behaviour under circumstances and how the cultural, social, personal and psychological factors influence their behaviour. 

Course Learning Outcomes (CLO):

CLO 1:

Illustrate critically, independently and creatively about consumer behaviour concepts and their applications

CLO 2:

Apply learning and memory concepts, perception concepts and theories of individual and group behaviour, attitudes and changing attitudes concepts and models through communication to the consumer

CLO 3:

Classify the types of consumer buying decisions and group, social, and psychological factors that affect consumer buying

CLO 4:

Review the consumer protection laws and its application in Bangladesh

 

AM 3101 Agribusiness

Course No. & Title:

:

AM 3101 Agribusiness                                                                              

Level & Semester

:

L-3, S-1 (January-June)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Studying this course, the students will acquire knowledge on various aspects of agribusiness and marketing systems, especially about the business opportunities of food commodities for domestic as well as export markets.

Course Learning Outcomes (CLO):

CLO 1:

Discuss the meaning, scope, composition, development of agribusiness in Bangladesh and three sectors of agribusiness

CLO 2:

Investigate the agribusiness input, output, and agri-services sectors

CLO 3:

Explain the meaning, characteristics, differences in types of agribusiness and marketing process of agribusiness product

CLO 4:

Examine factors of a consumer-driven market, and role of wholesalers and retailers in bringing consumers desired food products in the market

CLO 5:

Assess the logical, social, political, economic and technological environment of agribusiness

 

AM 3102 Agribusiness

Course No. & Title:

:

AM 3102 Agribusiness

Level & Semester

:

L-3, S-1 (January-June)

Number of Credit

:

01

Contact hours

:

01 hour per week

Rationale:

Develop student’s ability to run an agribusiness firm, evaluate business opportunities and gain new perspectives on national and international agricultural markets, trends and regulations.

Course Learning Outcomes (CLO):

CLO 1:

Produce a business plan for running an agribusiness firm

CLO 2:

Illustrate managerial skills to need for a fresher

 

AM 3103 Legal Environment of Business (Elective)

Course No. & Title:

:

AM 3103 Legal Environment of Business                                                                                                

Level & Semester

:

L-3, S-1 (January-June)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

Students are able to acquire the knowledge of legal environments of business and to understand the mystique of law and to empower students to participate in legal matters.

Course Learning Outcomes (CLO):

CLO 1:

Identify different kinds of laws and their ethical contexts to make the business decisions

CLO 2:

Discuss the employee and employer relationship, labour law and discrimination of employment of the society

CLO 3:

Apply the knowledge of contracts including the concept of agreement, consideration, and legality etc.

CLO 4:

Explain about Intellectual Property Rights, business ethics and CSR

CLO 5:

Discuss the legal issues of different business types considering the company act of Bangladesh

 

AM 3105 Livestock Business and Marketing

Course No. & Title:

:

AM 3105 Livestock Business and Marketing

Level & Semester

:

L-3, S-1 (January-June)

Pre-requisite course

:

Nil

Student

:

Compulsory for B.Sc. A.H. (Hons.)

Number of Credit

:

02

Contact hours

:

32 hours

Total Mark

:

100

Rationale:

Studying this course, the students will acquire knowledge on various aspects of livestock business and marketing systems, especially about the business opportunities of food commodities for domestic as well as export markets.

Course Learning Outcomes (CLO):

CLO 1:

Assess the size, composition, and complexity of livestock business in Bangladesh

CLO 2:

Evaluate the types and start-up factors of a livestock business

CLO 3:

Integrate record keeping and accounting in livestock business

CLO 4:

Explain the role of marketing in successful operation of a livestock business firm

CLO 5:

Discuss marketing functions in the livestock commodity processing and food manufacturing industries

 

AM 3201 Agricultural Prices

Course No. & Title:

:

AM 3201 Agricultural Prices                                                

Level & Semester

:

L-3, S-2 (July-December)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Students will be acquainted with the sufficient knowledge on price-demand-supply analysis and evaluating the impact of government price policy on production, income, consumption, and economic development of the country. This course will assist student to become an efficient agricultural economist to serve the society.

Course Learning Outcomes (CLO):

CLO 1:

Define price and differentiate characteristics of agricultural product price

CLO 2:

Discuss price-demand-supply relationship

CLO 3:

Describe the price determination in different market environment

CLO 4:

Apply the knowledge of spatial equilibrium model

CLO 5:

Evaluate the impact of government intervention on farm prices

 

AM 3202 Agricultural Prices

Course No. & Title:

:

AM 3202 Agricultural Prices

Level & Semester

:

L-3, S-2 (July-December)

Number of Credit

:

01

Contact hours

:

32 hours

Rationale:

This course will help the students to analyze the price theory and techniques for predicting price behavior of general economy and price behavior of individual agricultural products. It will also provide practice in the application of economics and statistics to agricultural price analysis.

Intended Learning Outcomes

Upon completion of this course, the student will be able to:

CLO 1:

Calculate producer surplus, consumer surplus and equilibrium prices/quantity by fitting supply and demand equation

CLO 2:

Evaluate the impact of tax and subsidy on the price level

CLO 3:

Estimate price elasticity of demand and supply, and price flexibility by using linear and log linear model

CLO 4:

Estimate price index, price variation, price cycle and trend

CLO 5:

Develop acreage response model and interpret it

 

AM 3203 Food Supply Chain and Logistics (Elective)

Course No. & Title:

:

AM 3203   Food Supply Chain and Logistics    

Level & Semester

:

L-3, S-2 (July-December)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

Food supply chain covers the chain from farm to fork, taking into consideration the various challenges and supporting mechanisms to make sure that the food reaching our plates is safe.  It is important for the food industry to innovate with regard to both demand management and the sustainability of food sources for a growing population.

Course Learning Outcomes (CLO):

CLO 1:

Explain agriculture supply chain, its role in agri-industry development and prospects

CLO 2:

Identify the market conditions, inventory management process and procurement of food processing

CLO 3:

Illustrate the way of moving food products from producer or manufacturing point to the hand of ultimate consumer

CLO 4:

Analyse the supplier/vendor relationship in sustainable supply chain

CLO 5:

Discuss the risk associated in food supply chain and the way of managing the risks in sustainable way

 

AM 3205 Agribusiness and Marketing

Course No. & Title:

:

AM 3205 Agribusiness and Marketing

Level & Semester

:

L-3, S-2 (July - December)

Pre-requisite course

:

Nil

Student

:

Compulsory for B.Sc. Fisheries (Hons.)

Number of Credit

:

02

Contact hours

:

32 hours

Total Mark

:

100

Rationale:

Studying this course, the students will acquire knowledge on various aspects of agribusiness and marketing systems, especially about the business opportunities of food commodities for domestic as well as export markets.

Course Learning Outcomes (CLO):

CLO 1:

Assess the size, composition, and complexity of agribusiness in Bangladesh

CLO 2:

Evaluate the types and start-up factors of an agribusiness

CLO 3:

Plan aqua entrepreneurship considering business framework

CLO 4:

Explain the role of marketing in successful operation of an agribusiness firm

CLO 5:

Examine factors of a consumer-driven market, and role of wholesalers and retailers in bringing consumers desired food products in domestic and international market

 

AM 4101 Institutional Economics & Rural Development

Course No. & Title:

:

AM 4101 Institutional Economics and Rural Development                                                                                               

Level & Semester

:

L-4, S-1 (January-June)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Apply their acquired knowledge through this course for the development of rural areas of the country and understand the institutional changes over the period.

Course Learning Outcomes (CLO):

CLO 1:

Define institutions and categories of institutions

CLO 2:

Explain rationality and comprehend the model of bounded rationality

CLO 3:

Explain Coase theorem and analyze the resource regimes

CLO 4:

Describe institutional transformation in rural development

CLO 5:

Application of new institutional economics in rural development

 

AM 4102 Institutional Economics & Rural Development

Course No. & Title:

:

AM 4102 Institutional Economics and Rural Development   

Level & Semester

:

L-4, S-1(January-June)

Number of Credit

:

01

Contact hours

:

32 hours

Rationale:

Make the students acquainted with economics of different institutions and rural development programs under public, private organizations and NGOs.

Course Learning Outcomes:

CLO 1:

Analyze sustainable livelihood concepts, approach to poverty reduction.

CLO 2:

Judge income distribution and income inequality

CLO 3:

Asses Human Development Index (HDI)

CLO 4:

Discuss different programs taken by public, private organizations and NGOs for eradicating poverty and ensuring rural development

CLO 5:

Individual case writing covering different aspects of rural institutions and organizations.

 

AM 4103 Marketing Information System (Elective)

Course No. & Title:

:

AM 4103 Marketing Information System   

Level & Semester

:

L-4, S-1 (January-June)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

This course will deal with the basic concepts, functions and requirements for the marketing information system and aim to develop student’s ability to distinguish and apply specific analytical computational methods. It will rely upon real world case studies on a variety of diverse areas of marketing information system to give students a broader knowledge about the discipline.

Course Learning Outcomes (CLO):

CLO 1:

Describe concept and necessity of marketing information system

CLO 2:

Discuss types, functions, analytical and control applications of MKIS

CLO 3

Explain Customer Relationship Management and CRM performance analysis

CLO 4:

Define data mining and data mining applications for customer acquisition

CLO 5:

Identify MKIS tools, models and software

 

AM 4107 Agribusiness and Marketing (Elective)

Course No. & Title:

:

AM 4107 Agribusiness and Marketing

Level & Semester

:

L-4, S-1 (January-June)

Pre-requisite course

:

Nil

Student

:

Optional for B.Sc. Ag. Engineering

Number of Credit

:

02

Contact hours

:

32 hours

Total Mark

:

100

Rationale:

Studying this course, the students will acquire knowledge on various aspects of agribusiness and marketing systems, especially about the business opportunities of food commodities for domestic as well as export markets.

Course Learning Outcomes (CLO):

CLO 1:

Assess the size, composition, and complexity of agribusiness in Bangladesh

CLO 2:

Evaluate the types and start-up factors of an agribusiness

CLO 3:

Integrate record keeping and accounting in agribusiness

CLO 4:

Explain the role of marketing in successful operation of an agribusiness firm

CLO 5:

Discuss marketing functions in the commodity processing and food manufacturing industries

 

AM 4109 Accountancy (Elective)

Course No. & Title:

:

AM 4109 Accountancy

Level & Semester

:

L-4, S- (January-June)

Pre-requisite course

:

Nil

Student

:

Optional for B.Sc. Ag. Engineering

Number of Credit

:

02

Contact hours

:

32 hours

Total Mark

:

100

Rationale:

This course enables students to develop knowledge and skills to manage the financial affairs of individuals, communities, and business organizations and to make financial decisions in a constantly changing world.

Course Learning Outcomes (CLO):

CLO 1:

Discuss accounting, journal, ledger, trial balance and double-entry accounting system.

CLO 2:

Create single, double and triple column cash book

CLO 3:

Prepare journal, passbook, bank statement and bank reconciliation statement

CLO 4:

Describe financial statement, income statement and balance sheet

CLO 5:

Explain horizontal and vertical analysis of comparative financial statement

 

AM 4201 Research Methodology

Course No. & Title:

:

AM 4201 Research Methodology                                                                                                

Level & Semester

:

L-24 S-2 (July-December)

Number of Credit

:

03

Contact hours

:

48 hours

Rationale:

Need for formal, focused attention within the economics discipline on how to organize and conduct research in agricultural economics

Course Learning Outcomes (CLO):

CLO 1:

Analyze research types, hypothesis and research question/objective

CLO 2:

Define sample, sampling methods, and sampling errors

CLO 3:

Discuss different types of data and way of collecting data

CLO 4:

Apply different methods of analyzing data

CLO 5:

Outline how to report research results

 

AM 4202 Research Methodology

Course No. & Title:

:

AM 4202 Research Methodology

Level & Semester

:

L-4, S-2 (July-December)

Number of Credit

:

01

Contact hours

:

32 hours

Rationale:

This course will enable students to increase proficiency and effectiveness in economic research efforts.

Course Learning Outcomes (CLO):

CLO 1:

Apply Quantitative and qualitative techniques, and methods of collecting primary data

CLO 2:

Apply different sampling (probability and non-probability) techniques

CLO 3:

Construct interview schedule and questionnaire

CLO 4:

Prepare a research proposal

CLO 5:

Analyze data and to write research report

 

AM 4203 Agribusiness Management (Elective)

Course No. & Title:

:

AM 4203 Agribusiness Management

Level & Semester

:

L-4, S-2 (July-December)

Number of Credit

:

02

Contact hours

:

32 hours

Rationale:

This course deals mainly with the functional approaches of agribusiness management that will help students to develop and enhance their capabilities as agribusiness manager required for efficient management of the organization.

Course Learning Outcomes (CLO):

CLO 1:

Discuss management concepts, managerial roles and functions of management

CLO 2:

Design the decision-making environment and strategic planning procedures

CLO 3:

Integrate the strategy among organization, coordination, motivation and control of management

CLO 4:

Describe the nature and importance of managerial control

CLO 5:

Analyze the emerging horizons of management in a changing environment

 

AM 4205 Agribusiness and Marketing

Course No. & Title:

:

AM 4205 Agribusiness and Marketing

Level & Semester

:

L-4, S-2 (July-December)

Pre-requisite course

:

Nil

Student

:

Compulsory for B.Sc. Food Engineering

Number of Credit

:

02

Contact hours

:

32 hours

Total Mark

:

100

Rationale:

Studying this course, the students will acquire knowledge on various aspects of agribusiness and marketing systems, especially about the business opportunities of food commodities for domestic as well as export markets.

Course Learning Outcomes (CLO):

CLO 1:

Assess the size, composition, and complexity of agribusiness in Bangladesh

CLO 2:

Evaluate the types and start-up factors of an agribusiness

CLO 3:

Integrate record keeping and accounting in agribusiness

CLO 4:

Explain the role of marketing in successful operation of an agribusiness firm

CLO 5:

Discuss marketing functions in the commodity processing and food manufacturing industries